Amouage Purpose 50 | Exceptional Extract (50%)

Launched in 2025, Amouage Purpose 50 is a unisex Extrait de Parfum with an extraordinary 50% concentration of perfume oils. Created by perfumer Quentin Bisch, this is a richer, smoother, and more intense version of the original Purpose EDP, with a deeper focus on the base notes.

Olfactory notes
• Top notes: Incense, pink pepper, allspice and bergamot.

• Heart notes: Papyrus, sandalwood, vetiver and rose.

• Base notes: Akigalawood, suede, Mystikal (a synthetic accord from Givaudan), vanilla and saffron.

Olfactory profile

• Opening: Begins with a vibrant burst of citrus and pepper, balanced by the smoky resin of incense.

• Transition: The heart reveals a creamy, woody combination of sandalwood, vetiver and papyrus, with a delicate touch of rose.

• Deep Base: The base is rich and sensual, with the creaminess of vanilla, the texture of suede and the warmth of saffron, which soften and enhance the woody notes.

• Evolution: Unlike the original, the addition of vanilla and more prominent sandalwood make Purpose 50 creamier and less dry and earthy, resulting in a more rounded and refined fragrance.

Performance

• High concentration: The 50% concentration of oils guarantees exceptional longevity, lasting more than 12 hours on the skin.

• Projection and sillage: The projection is strong in the first hours, then calms down to a more intimate but still noticeable sillage.

Occasions of use

• Luxurious Versatility: While ideal for cooler climates, its intensity and sophistication make it suitable for special occasions, date night, or even as a signature fragrance for those seeking a striking and elegant presence.

• Inspiration: The fragrance evokes a sense of tranquility, inner strength and connection with the earth, reminiscent of an ancient library or a church with the scent of incense.